DC Thomson Joins The Ozone Project
DC Thomson and The Stylist Group has joined The Ozone Project – the digital advertising collaboration between News UK, Reach, The Telegraph and Guardian Media Group.
The addition of DC Thomson’s portfolio of websites means that Ozone will increase its weekly all adult reach by around 500,000 adults. The platform reaches 44 million people a month.
Damon Reeve, The Ozone Project chief executive, said: “We have always been very transparent about our desire to create the most effective opportunities for advertisers, and bringing forward-thinking, premium content publishers into our ecosystem can only enrich that offering.
“The great content created by The Stylist Group is hugely complementary to the quality, trusted editorial generated by our founders’ titles on a daily basis.
“This partnership certainly sets the bar for the quality of content publisher that The Ozone Project will partner with in the future.”
Ozone was launched in response to concerns across the digital advertising ecosystem around brand safety, data governance, lack of transparency in the supply chain and ad fraud, as well as calls from advertisers for a single point of access to publisher inventory, to facilitate an easy buy for scaled quality.
Advertisers are able to access the new platform through a single specialised sales team who will offer access to the joint inventory and data as a managed service or via premium programmatic channels.