MailOnline Fuels dmg media Revenue Growth
Strong growth in revenues from MailOnline has offset declines in print to fuel a rise in dmg media’s overall revenues, according to DMGT’s full year results published today.
Total combined advertising revenues across the dmg media portfolio grew by an underlying four per cent, with revenues across consumer media growing by an underlying two per cent.
MailOnline’s advertising revenues grew by an underlying 12 per cent and advertising on MailOnline and DailyMailTV accounted for 57 per cent of total advertising across the combined Mail businesses.
The publisher said that Metro had also delivered a strong performance, following the integration of the advertising operations of the Metro and Mail in April 2018, with underlying revenue growth of 11 per cent in the year.
Giving its outlook for the year ahead, DMGT said: “Digital advertising revenues are expected to grow, helping to offset anticipated underlying print advertising declines.
“The advertising market continues to lack visibility and conditions are likely to remain volatile. Circulation volumes are expected to continue to decline.
“The cash operating income margin and operating margin will reflect a mix of the expected underlying revenue reduction, the benefit of continued cost efficiencies within the newspapers, MailOnline’s growing profitability and the inclusion of the ‘i’.”