Ad Spend Grows For News Brands

Ad spend in national and regional news brands has experienced double digit growth over the last year, the latest adspend report from AA/WARC shows. 

National news brands in both print and digital showed a year-on-year increase of 15.9 per cent in Q1 2022. National news brands also saw a year-on-year growth of 18.8 per cent for digital advertising.

Regional news brands also saw a year-on-year increase of 22.2 per cent, with their digital platforms increasing by 25.8 per cent.

The latest figures also again show the huge gulf between the content creators’ ad revenues and those of the tech platforms who use their content to power user engagement.  

In Q1 2022, revenues for internet pureplay, mainly Google and Facebook, saw a year on year rise of nearly 30 per cent, reaching £6,049 million for the quarter.