Journalism Matters To Focus On AI And Trusted Journalism

This year’s Journalism Matters week, the annual News Media Association campaign to highlight the importance of trusted journalism to our society, will take place this year from 30 October to 5 November.

The campaign will focus on the rise of AI and the critical importance of trusted journalism to combat misinformation as political parties gear up for a likely general election next year.

The NMA will publish new research looking at attitudes to AI and journalism as well as messages from high profile figures, and the Making a Difference public vote for the best national and local campaigns from the past year.

Last year, the campaign was supported by Prime Minister Rishi Sunak, then Culture Secretary Michelle Donelan, and Labour leader Sir Keir Starmer who wrote an op ed backing plans to make platforms pay for news content and to give newspapers and publishers greater control of their data and content.

In the piece, Sir Keir said: “Labour is proud of our country, and the journalists who report on our daily life. They have a crucial job in holding us to account, and a special trusted place in the life of the nation. We will always be committed to ensuring a sustainable, secure future for our media.”

At a parliamentary reception for Journalism Matters last year, Maria Breslin, editor of the Liverpool Echo, and Sir John Whittingdale MP also spoke of the importance of levelling the playing field between news publishers and tech platforms.

Hundreds of local and national titles take part in the campaign each year.